Cases
01
How to boost sales with B2B Telegram channel for DMC?
B2B Telegram channel for DMC was hectic, lacked its own style and had a very limited target audience.
Tasks
Input data
Expand the target audience
Enhance the inclusion
Create a unified informative source for present and potential partners about the company’s special offers and newsletter
Grow the number of requests after a post publication
Enhance the inclusion
Create a unified informative source for present and potential partners about the company’s special offers and newsletter
Grow the number of requests after a post publication
Actions
Results
ER
+45%
+30%
+10%
2%
Collaborations
with hotels’ representatives and interview recordings
01
target audience growth
posts’ views increased
organic reach growth
1
each selling post brings 1 real request on average
ER growth
Content-marketing
02
Promotional mailing
03
Participation in online-workshops
04
Repositioning of tour operator brand from mass segment to premium and luxury
02
Average bill: $1200
Segment: 70% mass & 30% premium
Destinations: mainly Europe
Main sales channel: independent travel agents
Hypothesis: creation of a franchise network can boost sales.
Segment: 70% mass & 30% premium
Destinations: mainly Europe
Main sales channel: independent travel agents
Hypothesis: creation of a franchise network can boost sales.
Task
Input data
Increase turnover without loss of profit, expand product offering and create a base for steadily growing sales
Actions
Results in 24 months
+26%
Arranged a marketing strategy session, created a new brand platform with its values and a new unique style
01
Sales and service trainings
02
Replaced retail development with a new franchise network
03
Travel Architects Program launch: a bonus program for travel agents based on premium exquisite traveling experiences and luxury hotels
05
High Service Academy launch: an educational online-program targeting the collaboration with luxury hotels
04
+30%
Increase in average bill
Increasing income
New destinations added, including Middle Eastern countries and certain islands of the Indian Ocean
+14%
New franchising travel agents’ program launched
The new brand now deals with the premium and luxury segment mainly
03
DMC heads to the new market: from welcome-pack to a personal representative
A new Indian DMC seeking to come to the Russian and CIS market
Input data
Task
study the Russian and CIS market
find its target audience
build strong partnerships
with key market players
host Russian tourists in India
find its target audience
build strong partnerships
with key market players
host Russian tourists in India
Actions
Результат через 2 года
+20
4
Arranged a marketing strategy session and set key sales channels tailored to the DMC product (MICE & VIP agencies)
01
Made sure all products and presentations comply with the Russian and CIS market
02
Organized 2 fam trips to India for potential partners
03
Emailed several promotional offers based on the pre-chosen priorities
05
Took part in Pure Luxury on behalf of DMC
04
Engaged in meetings with potential partners
06
partnership requests: 5 MICE + 15 VIP
partners show the regular sales
increased brand recognition
A personal representative is currently being discussed
1@themostbrands.com
+7 916 843 92 76
Contacts
TIN 732719569214
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